Every inni-fans nationwide were all surprised by the brand, innisfree with the announcement of its bestseller, The Green Tea Seed Serum has planned to stop to meet its Malaysian friends en route its "Journey of The Green Tea Seed Serum" across Asia. And well, that including yours truly!
Of course, it was a success journey with over 3,000 fans welcome the Green Tea Seed Serum to Malaysia in Pavilion, KL.
To celebrate the serum's arrival, innisfree set its first pop-up store with fanfare and fun activities that ran from the 18th to 24 th April 2016 at Pavilion KL, Bukit Bintang Entrance (Level 3).
Yes, fans were able to take picture with a life-size cutout of the brand ambassadors - Lee Minho and Im Yoona
The pop-up store’s activities, which also drew the attention of passersby, included experiencing the green tea farm of Jeju Island with a virtual reality headset, testing the moisture of their skin, and taking photos at the photo booth while collecting stamps to receive a Green Tea Trial Kit.
Customers also got to enjoy innisfree’s The Green Tea Seed Serum Lucky Box promotion exclusively at the pop-up store and won themselves an additional actual product from The Green Tea line. Plus, customers who purchased the lucky box got to play the Pinball Game for more attractive prizes.
That’s not all! In the spirit of creating a better earth together, innisfree and Pavilion KL partnered up for the first time for an Earth Day celebration. To empower more people to explore and enjoy green living, visitors were invited to “play green” through various earth-loving activities - “Slam Dunk the Junk” game and "Bike-and- Blend" juice with a blender bike. To encourage reducing waste, innisfree gave out 500 eco-hankies with limited edition prints to help visitors cut down on their paper waste in a fashionable, stylish, and inspiring way.
In total through the collaborative efforts of Pavilion and innisfree, shoppers managed to recycle 20kg of used plastic bottles and generated 2,800 watt of green energy by cycling the blender bike which is equivalent to powering a 100 watt light bulb for 56 hours.
HOW TO WIN A TRIP FOR TWO TO JEJU ISLAND?
From now until 31st May 2016, inni-friends can take a photo of The Green Tea Seed Serum at any signature landmark in Malaysia, upload it onto www.myinnisfree.com and share it on their Facebook or Instagram account with hashtags #innisfree and #journeyofseedserum. inni-friends with the best photo will win a trip for two to Jeju Island.
Keep a lookout for more updates on innisfree promotions on innisfree’s Facebook - Innisfree malaysia and Instagram - @innisfree_malaysia.
:: Store Locations ::
Sunway Pyramid G1.70 | Paradigm Mall Lot UG-11 | Pavilion KL Lot 4.02.02